The only thoughts on Apple’s Beats acquisition that you need to read

BGR

Apple is widely expected to announce its largest acquisition in the history of the company latest this week. The target of that acquisition, Beats Electronics, has baffled industry watchers since being revealed in a series of reports last week. Beats has a successful hardware business and an emerging streaming music product, but the brand and its products really don’t seem like a good fit for Apple to most people. In fact, Apple doesn’t manage any other brands, so the entire deal seems rather curious.

Analysts and pundits continue to toss around various ideas surrounding the deal. Some are interesting, some are incredibly stupid, and some seem to just be wild shots in the dark offered up in an effort to get some face time with the press. One well-respected music industry analyst has offered his thoughts on the deal though, and they’re likely the only thoughts so far…

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